It seems we begin a lot of our blogs pointing out the huge shortage of teaching staff. But for the sake of the topic we’re tackling this week, it’s a point worth repeating.
If you’re currently on the hunt for top talent, competing with tonnes of other schools on the same mission, then you need to work on perfecting your job adverts – particularly if you haven’t received the type of response you were hoping for.
Sometimes, a job advert is the only opportunity you get to ‘sell’ not just the role to candidates, but also to promote your school – especially what makes you different from the rest. For this reason, it needs to not just inform candidates of the basic things like duties and required experience, but also inspire them to hit that ‘Apply’ button.
Based on our candidate research, here’s how you can make sure your job ads pack the intended punch:
State the salary range
Many employers, even in education, advertise job roles with a ‘competitive salary’ or ‘salary based on experience,’ but this is just confusing for candidates. State UPS or MPS or a salary range to promote a culture of fairness and transparency. It will also save any disappointment later down the line!
You, you, you. Word it to involve the candidate
Use phrases like ‘you will be’ and ‘you will have,’ as opposed to ‘the successful candidate will…’ This helps the candidate to envision working in your school by addressing them directly.
Show your school’s culture
Culture is paramount to candidates – particularly younger demographics. But simply stating your school has a great culture isn’t going to seal the deal. You need to show your culture, but through words (we know, that’s a tricky one to grasp!).
Give examples about how you invest in your team, how achievements are celebrated, the support available, and any ‘extra-curricular’ initiatives organised for staff – like team days out and events. Importantly, direct people to your Career Page to really showcase the great benefits of choosing you.
Ask a genuine question
Job-seeking teachers can be put off by run-of-the-mill, impersonal job ads that demand a long template form. Think about also asking a short, but genuine question to candidates, or presenting a problem for them to solve in their application. This shows that you’re interested in how they think, plus it gives you a good opportunity to see them in action.
Writing for allBusiness, Zenios Thrasyvoulou notes: “Qualifications aren’t enough to prove a candidate’s potential fit and value, but their solutions to real problems can be.”
Make it easy to apply
Job ads offering our digital application form receive twice as many applications as job ads asking readers to download and upload forms like Word documents. 60% of those applications drop off, some because candidates have been forced to transfer to a PC to complete their application and some because the length just requires too many sessions.
Don’t waste your advert spend reaching hundreds of people then putting barriers in the way of them saying Hi to you.
And finally...post in the right place!
It would be a huge waste to pour a lot of time and effort crafting a glorious job ad, for it not to end up being seen by your target candidates. This can be the case, though, when your job ads are shared only on general jobs sites. They easily get lost in the noise.
Far better is to advertise on an industry-specific job site, like Eteach. We’re the biggest job site in education, with 100% of the traffic generated coming from educators looking for their next career.
What’s more, with Eteach your job ads are mobile-optimised as standard – and at no extra cost!
Ads must convert for mobile screens these days, especially when considering more than 60% of candidates only engage with job ads through their phones.
If you want to find out more about how to get more for less from our innovative recruitment software and job board, we are waiting to hear from you. Speak to us today.