As Marketing Officer at The Webber Independent School, you are responsible for the marketing and communication plans for the school. Working in close partnership with the Admissions Registrar and with support from the Bellevue central marketing team, you will lead on the implementation of initiatives and activities that drive recruitment, retention and promote word of mouth and parent satisfaction.
The position requires a flexible and goal driven “all-rounder” with an entrepreneurial spirit, a strong work ethic and a drive to build a strong brand presence for The Webber Independent School. We are looking for a person who is self-motivated, creative and has a sincere interest in other people. With a strong focus on goals and detail-orientation, this role provides you with a great deal of responsibility and autonomy. If you enjoy working hard and are motivated by seeing the results of your efforts, this position will both challenge and inspire you.
In this role you will report directly to the Headmistress, with close links to the Bellevue central marketing team. As an integral member of the wider Bellevue marketing team, you will benefit from groupwide best practice, training, support, guidance and opportunities to network and share ideas.
This is a part-time position (3 – 4 days a week), start date: December 2020/January 2021
THE MARKETING OFFICER IS EXPECTED TO
• Work with the Headmistress and leadership team to design an annual marketing strategy based on market research and performance review
• Submit an annual marketing plan and budget allocation aligned to the School’s strategic development plan and enrolment targets to Bellevue for review
• Develop and implement on a term by term marketing action plan for the School to support pupil recruitment and retention
• Conduct regular competitor research and analysis to benchmark the School against local competitors
• Ensure a strong value proposition and brand differentiation is in place, and a clear communication mix and PR strategy
• Manage the School brand guidelines, assets and TOV, ensuring they are used appropriately by all members of the School community
• Responsible for the marketing spend, ensuring activities are planned within agreed budgets
• Ensure groupwide research and insights processes are in place for the School through annual
surveys and focus groups, to identify issues and support parent, pupil and staff satisfaction
• Manage and maintain the School’s online presence, such as website, social media, listings, with support from Bellevue marketing as necessary
• Collaborate with the Admissions Registrar to maintain an effective admissions customer journey, and ensure that appropriate action is taken to maximise enquiry generation and conversion
• Ensure the Group’s weekly and monthly KPI reporting and monitoring is in place at the school, and participate in monthly discussions with your Headmistress, Bellevue Group Marketing and Admissions Registrar so that the data is being used effectively to guide actions
• Develop and manage content for the School’s communication channels, such as newsletters, website and social media
• Promote and build good relationships with outside institutions or groups such as nurseries, relocation agencies, and local businesses
• Plan, promote and execute school events such as open days, induction events, school tours and parent events
• Manage school photography and videography, ensuring that the School’s image bank is up to date and effectively communicates the School’s value proposition
• Draft, collate and edit copy for marketing materials including prospectus, parent handbooks, flyers and adverts
• Liaise with printers, designers and suppliers for marketing collateral and digital requirements
QUALIFICATIONS AND REQUIREMENTS
• Minimum of 4-5 years’ work experience in marketing, PR and communications. It is not essential to have a background in education, but it could be an advantage
• Proven track record of leading and executing successful campaigns and marketing initiatives
• Excellent communication skills with fluency in English
• Working knowledge of using online content management systems
• A team player with strong interpersonal and communications skills
• Organised and able to keep on top of many details and prioritise effectively
• Creative with excellent writing, editing and proof-reading skills
• You will also be extremely sales-minded, energetic and positive
• You have gotten a bachelor degree or higher-level education qualification
• You are an all-rounder and you enjoy doing daily administrative routines as much as creating new marketing ideas or finding solutions to problems
RENUMERATION
• Salary: approx. £25,000 FTE depending on experience and agreed hours
• Contribution to pension scheme
• Life assurance
• Professional development
• 25 days holiday