Digital Marketing Lead

Digital Marketing Lead 

Full Time | 37 hours per week

Grade G (£32,199 – £35,395 pro annum)

We’re looking for a creative, data-driven Digital Marketing Lead to help grow our student recruitment and engagement programmes.  

If you’re someone who thrives in bringing ideas to execution, and comfortable with a range of content production types for use across out of home advertising, programmatic, socials, email marketing and more we’d love to hear from you.  

You’ll join a friendly, energetic team who are hands-on, and working to carve out engaging ways to futureproof our high-quality reputation – with exciting modernisation and brand development roadmaps in place. 

From planning recruitment campaigns to optimising our website, paid and organic channels, you’ll play a key role in helping students discover and choose our college. You’ll take the lead in managing and optimising our digital channels, delivering impactful B2C campaigns, and ensuring our content is accessible, inclusive, and engaging for all audiences. 

You’ll join an organisation with a welcoming and inclusive culture and become part of a team that makes a real difference to young people’s futures. 

Essential experience 

• Proven experience in digital marketing, preferably within education or public sector
• Experience delivering integrated campaigns with measurable outcomes
• Practical knowledge and deliverability across key digital marketing channels including:
•         Website/content management systems (CMS)
•         Social media and email platforms
•         B2C Paid media and paid social advertising 
•         SEO and GEO(Google Search console, SEMrush)
• Understanding of: 
•         Accessibility standards (WCAG)
•         GDPR and ethical data use
• Ability to interpret data and translate into actionable insights((GA4, Search Console, Google Tag Manager, Social analytics, SEMrush))
• Excellent communication skills, with the ability to write for diverse audiences

Desirable experience 

• Experience in student recruitment marketing
• Experience producing digital and print graphic design and multimedia content(Adobe suite, Canva, Video production)

Personal attributes 

• Student-focused, with a passion for improving access to education
• Organised, honest and detail-oriented
• Creative, proactive, and solutions-focused
• Adaptable and confident using emerging technologies (including AI)

Important Information for Applicants

• We reserve the right to close this vacancy early should sufficient applications be received.
• Applications will be reviewed on an ongoing basis and interviews may be arranged before the advertised closing date.
• The use of generative AI in applications is monitored. Any use of AI to support your application must be declared.