We have an exciting opportunity for a new Head of Marketing and Communications to join us at Wiltshire College and University Centre. In this role you will inspire and manage our marketing and communications team to deliver effective campaigns across all marketing mediums in order to achieve our recruitment targets and to develop and enhance the reputation of the College.
This is a brilliant opportunity to lead a multi-channel marketing team and to experience and influence all aspects of the marketing mix.
About the role
The main focus of the position will be to develop and execute the College’s marketing strategy, plan and campaigns using an aligned mix of tactics.
Other aspects of the role will include –
•Maintaining and developing our brand
•Utilising digital tactics to engage target demographics
•Analysing and reporting on key data sets to communicate marketing impact to internal and external stakeholders
•Promoting the College through planning, organising and running events (online only currently)
•Line managing the marketing team including setting targets and monitoring and managing performance
•Providing leadership and direction to ensure the marketing function achieves all targets and goals
To apply for this role, you will have experience from within a similar position and knowledge of, and skills in, a variety of marketing techniques including digital, copywriting, PR and website management.
You will have demonstrable experience of running successful marketing campaigns across a variety of media and be skilled in analysing and interpreting their results. You will be a proven people manager with knowledge of managing budgets.
You will also be ambitious, highly motivated and driven to achieve your goals with a positive, proactive mindset that inspires your team and peers alike. Previous experience from within further education would be advantageous but is not essential.
The College is home to 13,000 students across four main campuses in Trowbridge, Chippenham, Lackham and Salisbury. We offer a diverse range of apprenticeships as well as a full suite of full-time vocational and higher education courses.
We offer a fantastic salary, 30 days leave per annum plus bank holidays, additional closure days over the Christmas period as well as access to the generous Local Government Pension Scheme – all this plus you will join a supportive and welcoming team.
The College is committed to the protection of young people and vulnerable adults and to safeguarding and promoting the welfare of learners and expect all staff and volunteers to share this commitment. We are proudly accredited to the Disability Confident Employer award, part of this means a commitment to interview all disabled applicants who meet the essential criteria for a job vacancy and consider them on their abilities.
Closing Date and Interview
The closing date for this role is midday on Thursday 1st October 2020.
Vacancies may close early if sufficient applications have been received. Therefore we would encourage you to submit your application as soon as possible. If you have not been contacted within 4 weeks of the closing date please assume that your application has been unsuccessful. Unfortunately, due to the high volume of applications that we receive, we will not be able to provide feedback for candidates who have not been shortlisted for interview.
Wiltshire College is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and volunteers to share this commitment.We particularly welcome applications from under represented groups including ethnicity, gender, transgender, age, disability, sexual orientation or religion.