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In a candidate shortage market, you need to compete for the attention of job-hunting teachers with an impressive advert that engages them and drives them to apply to your vacancy.

A good job advert writing process is one of the most powerful weapons you have in your school’s recruitment armoury.

Every year we help schools advertise 65,000 vacancies around the world and regularly encounter problems with job adverts.

We want to put an end to the poorly written job advert. This guide will help your school stand out from the crowd, improve the performance of your campaigns and teach you how to become a candidate attraction superstar.