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Write great job descriptions, identify your most effective sourcing channels & create a compelling employer brand for your school. Every year we help schools advertise 65,000 vacancies around the world and regularly encounter problems with job adverts.

This is a guide for schools or education recruiters who want to post powerful and effective job adverts that yield a high return for their cost.

Contrary to common belief, your sole aim is to sell your vacancy and position your school as a great place to work. Like an expert marketer – think, who is your target audience? An NQT has different aspirations, motivations and requirements to a seasoned School Leader.

Visualise your ideal candidate and tailor your advert to attract this individual.