Benefits of a multichannel recruitment strategy
Our previous multichannel blog covered the foundations of multichannel recruitment, but you may be left wondering, what are the tangible outcomes for your school's hiring?
There are so many benefits to schools adopting a multichannel recruitment strategy. Here’s a quick overview of some of the main highlights:
- Source from a wider, more diverse candidate pool - When your recruitment net is reaching further afield, this means you’re likely to reach a much more diverse pool of talent. This makes it easier to find those unicorn candidates that fit the bill for your hard-to-fill roles you’ve been struggling for years to fill.
- Add Gen Z to your talent pipeline - with 78% of job board visitors searching from their mobile devices, it’s clear that Gen Z expects a mobile-friendly job search experience, so don't get left behind. In fact, 53% of these visitors are aged 18-29 - an essential talent pool for schools looking to secure enthusiastic, early career educators. Mobile optimisation matters - 50% of Gen Z candidates have completed job applications on their smartphones, and 23% have even created CVs or cover letters directly from their devices. If your recruitment strategy isn’t reaching candidates where they are, you could be missing out on top talent.
- Reach candidates that other schools aren’t reaching - With a proactive, multichannel approach, you’ll be recruiting in hidden pockets of talent, on platforms that other schools won’t be looking in yet. This includes the next generation of educators, who are spending their time on the latest social media platforms – not job boards!
- Create brand consistency - At the core of every multichannel strategy is a strong brand and consistent messaging, which you repurpose to share across all your platforms and channels. Sharing employee testimonials and good news stories to compliment your job ads is the perfect way to build trust in your school’s brand, and make more people interested in working for you.
- Improve candidate experience - Engaging with candidates on platforms that they actually spend time on creates a positive experience because you’re adapting your process to suit them. Instead of having to scroll through job boards to find new opportunities, a great vacancy will pop up in their social media feed that they can apply to there and then. These kinds of tailored journeys are key to modern recruitment.
- Learn what works for your school - By tracking key metrics per channel (like click-to-application, cost-to-hire and quality-of-hire, for example), you can learn a lot about which channels work and which don’t for your school and you can optimise your strategy as you go.
- Reduce cost and resource spend - A lot of employers who switch to a multichannel approach realise quickly that they’ve been throwing money at platforms for years that aren’t actually bringing them candidates they want to hire. Multichannel is a long-term strategy that will save you money and resources over time as you learn which platforms to focus on as they bring the best return.
- Scale up your recruitment efforts when necessary - The beauty of a multichannel strategy is that it creates a framework that can easily be scaled up as your school or hiring needs grow.
The good news is, education recruitment software like Eteach has all of this built-in, helping you to see the results of multichannel whilst enjoying time-saving automation and clear reporting to lift admin burden from your hiring team.
Want to see how adopting a multichannel strategy could truly revolutionise your recruitment? Visit us here to find out more and get in touch with Eteach's experts to start your multichannel hiring journey today.
About the author
Katie Paterson
Katie Paterson is a writer and digital marketer specialising in recruitment, marketing, HR technology, and business growth. She lives in Glasgow, Scotland.
